Beyond the Rooftop Pool: What Residents Actually Value in Urban Buildings—and Where Developers Miss the Mark
Developers continue to pour capital into high-visibility amenities that photograph well but go largely unused, while overlooking the everyday conveniences that residents genuinely prize. A closer examination of survey data and on-the-ground feedback reveals a persistent and costly disconnect between what gets built and what people actually want. Understanding this gap is essential for anyone evaluating urban residential properties today.